Vision Creation

Building A Shared Vision

Almost every company has a vision and mission statement. Unfortunately, there is confusion between the terms, and people will make up their own interpretations.

We look at vision as an overarching concept under which a variety of other concepts reside. Implementing vision requires an environment of relationship and trust that can continually produce innovation. Our model is adapted from Collins & Porras’ perspective on Visionary  Leadership. In their view, vision consists of two major components -- a Guiding Philosophy and a Tangible Image. 

The Guiding Philosophy, within the context of expected future environments, leads to a Tangible Image.

Guiding Philosophy                                    Tangible Image

Purpose                                                              Mission

Core Beliefs and Values                            Vivid Description

The guiding philosophy consists of the purpose and core values and beliefs. This is where the vision conversation.  The guiding philosophy permeates the organization, impacting the organization’s decisions, policies, and actions throughout all phases of its evolution.

The tangible image consists of a mission that clearly focuses the efforts of the organization and a vivid description through which the mission is made more alive and engaging.

Building a shared vision is an important component of the organizational alignment process. We work with teams to make sure there is an organizational alignment with and commitment to the vision. Specifically, we help them define:

• Purpose – a broad, fundamental and inspirational statement that guides the organization
• Core Beliefs and Values – these are those core elements that can never be compromised if you want to build an organization with integrity
• Mission – a clear and compelling goal with a beginning and end that serves to unify the organization’s efforts
• Vivid Description – a picture created by the teams to visualize the vision 

 Visionary Leadership

Visionary leaders lead from the future. They are not interested in small, incremental results. They are interested in breaking away from their competition to ensure their long-term sustainability by being number one in their markets.

Visionary leadership is not about power. It is about contribution to the whole.  These leaders intentionally strive to bring forth Breakaway Innovations® that continually challenge their organization and their competition. They constantly work in service of their people and their customers in that order. Visionary leaders understand that an empowered workforce is extremely important to winning new customers, keeping existing customers and employees.

Leading from vision means creating, with others, a vision that  brings forth the best the team has to offer and the ability to hold up  that vision in front of the organization until it is realized. Our Vision Alignment Process helps visionary leaders develop the competency to:

• Build and sustain relationship and trust with the organization
• Facilitate the creation of a compelling vision for the organization
• Build alignment and commitment to the vision through the enrollment process
• Coach the mood of the organization in a proactive manner
• Develop the capacity of the organization to bring forth the vision
• Develop an organizational mindset that is willing and able to create breakthroughs
• Inspire the organization to innovate
• Create Breakaway Innovations®

Our Process serves to empower visionary leadership at all levels of the organization by developing profound interconnections between all members of the organization.  This allows the leadership inherent in everyone to be fully self-expressed in a way that allows creative and innovative solutions to be developed.

Visionary leaders appreciate the world is in constant flux and the need to build agile organizations that can anticipate and adapt to an ever-changing market environment.